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Although there is no formal process to approve the Web services and applications that use Facebook Connect, the company says it has a team that keeps close watch on it to curtail spam and other illicit activity.

Amanda Lenhart, a researcher at the Pew Internet and American Life Project, said that services like Facebook Connect could help people cut through the noise online.

“In a way, these services are a response to the ever-increasing amount of information on the Web,” she said. “How are you going to filter it? We need our network and like-minded people to connect us to the information we need the most.”

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DATA POINT

53%

of the online Americans who are active in groups say the internet has had a major impact on their ability to keep up with group news

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Copyright 2012

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.